AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Survival Games on iOS in Australia
An analysis of the top 5 survival games on the iOS platform in Australia during Q4 2023, revealing trends in downloads, revenue, and active users. Insights provided by Sensor Tower.
As the fourth quarter of 2023 comes to a close, Sensor Tower has compiled data on the performance of the top survival games on the iOS platform in Australia. For more detailed insights, Sensor Tower's platform is the go-to resource.
Starting with Raft® Survival - Ocean Nomad, this title showed a downward trend in both downloads and weekly active users throughout the quarter, starting with 5.7K downloads and 8.1K active users in the last week of September, dipping to around 1.2K downloads and 5.1K active users by mid-December, but then slightly recovering to 2.3K downloads and 6.7K active users by year's end. Revenue also saw fluctuations, peaking at nearly $5K in late October and early November before settling at $4K in the final week of December.
The Baby In Yellow experienced a similar pattern, with downloads initially at 1.8K in late September, falling to around 1K in mid-November, and then rising to over 2.1K by the end of December. Weekly active users followed a comparable trajectory, starting at 3.1K, dropping to 2.3K, and then climbing back up to 3.7K. Revenue remained relatively low but stable, with a slight increase to $56 in the final week.
For Hello Neighbor, the game saw its downloads beginning at 1.4K and decreasing to under 1K in October before increasing again to 1.5K by the end of December. Weekly active users showed resilience, with initial numbers at 7.4K, a dip to 5.9K mid-quarter, and a strong finish at 7.5K. Revenue saw its highest point at $459 in the last week of December.
Raft® Survival: Multiplayer witnessed a decrease in downloads from 1.8K to 892, but weekly active users only saw a minor decrease from 6.6K to 5.3K. Revenue trends were quite volatile, with a high of $880 in late October and then ending the quarter at $648.
Lastly, Tiny Island Survival showed an inconsistent download pattern, spiking to 2.6K in early October, then falling to around 500 in mid-December, and finally jumping to 866 by the year's end. Weekly active users peaked at 2.6K in early October, subsequently falling to 736 in mid-December, and closing the quarter at 869. Revenue saw a significant drop from $410 in early October to just $67 at the end of December.
Overall, the top survival games on iOS in Australia witnessed several ups and downs during Q4 2023, with most titles experiencing a late-quarter recovery in downloads and active users. While revenue trends varied, the data reflects the ever-changing dynamics of mobile game performance.